The digital-first, student-run magazine of the University of Massachusetts Amherst Journalism Department

Amherst Wire

Auto-pilot online: Automating your professional social media presence

Auto-pilot online: Automating your professional social media presence

Molly Boushell, Writer

May 5, 2014


Filed under Entertainment, Technology

"People get squeamish about “personal branding,” but a strategic social media presence is the online equivalent of choosing to shower, brush your teeth, and get dressed in the morning."

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Media consumption: Digital and plentiful

Media consumption: Digital and plentiful

Thomas Beaton and Kyla Galer

April 14, 2014


Filed under Entertainment, Technology

"They think that there is too much “bad news” and don’t want to clutter their life with negativity. It goes back to the age old question, “is ignorance bliss?”"

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Net Neutrality

Net Neutrality

Zack Hardy, Writer

March 31, 2014


Filed under Entertainment, Technology

"But most of them aren't there anymore. The independent stations couldn't afford to pay all the cable companies to stay on the air. So now you've got a new problem."

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Nintendo can’t keep up

Nintendo can’t keep up

Zack Hardy, Writer

February 17, 2014


Filed under Entertainment, Technology

"Nintendo had touched on an untapped market. However, this new market of “casual” gamers provided new challenges."

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Illegal downloading: Is it really that bad?

Illegal downloading: Is it really that bad?

Zack Hardy, Writer

December 2, 2013


Filed under Entertainment, Technology, Uncategorized

"However, if a company makes their product easy to access and maintains a good reputation, then there will be fewer torrents and fewer illegal downloads of their product, resulting in a larger amount of money for all those involved."

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Is Tinder too shallow?

Is Tinder too shallow?

Jim Lyons, Writer

December 2, 2013


Filed under Entertainment, Technology

"Generally people base whether or not they’re going to establish communication with a “person of interest” off of physical attraction. Tinder just jumps to what hookups are all about: the looks."

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Live-tweeting resuscitating live TV

Live-tweeting resuscitating live TV

Molly Boushell, Writer

November 18, 2013


Filed under Entertainment, Technology

"They are able to share a small piece of the experience of being on set throughout the week, while eagerly awaiting the next episode."

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UMass professors help revolutionize adhesive world

UMass professors help revolutionize adhesive world

Alexandra Lane, Contributor

November 18, 2013


Filed under Entertainment, Technology

"Early on, he was intrigued by the biological make-up of geckos. Today, using the geckos to test their theories, the Geckskin team has been able to anatomically link geckos to the study of adhesion."

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Tips and tricks for your iOS 7 update

Tips and tricks for your iOS 7 update

Molly Boushell, Writer

November 4, 2013


Filed under Entertainment, Technology

"So you've updated to iOS 7... and good, bad, or indifferent, it’s probably not what you were expecting."

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Are smartphones making us lonely?

Are smartphones making us lonely?

Jim Lyons, Writer

November 4, 2013


Filed under Entertainment, Technology

"Social media erases the worry of stutters, pauses, or silences during a conversation, but these little interpersonal faults are how we truly get to know each other."

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The digital-first, student-run magazine of the University of Massachusetts Amherst Journalism Department
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