A company cannot survive without the financial support of the everyday consumer.  When feeling powerless in one’s ability to make an impact it is important to remember that we enact change by deciding what we support financially and that it is the middle class that drives the market, not the top 1% on their own. 

The goal of fast fashion is to make and globally distribute clothing as quickly and cheaply as possible.  From making and gathering materials to importing textiles to factory production to shipping, every practice the industry partakes in is carbon-emitting. 

Our age-old societal norm that every person must strictly subscribe to one or the other is unnecessarily destructive and restrictive. There’s a great deal more to worry about in this world than men who might enjoy a dress. 

Since opening the shop on July 26, Samet has sold around one hundred bags and expanded her business, which originated on Instagram, on several different online shopping websites, including Depop and Etsy, and she isn’t slowing down.

As many college students started their fall semester from the desk of their childhood room, attending seminars and lectures through a pixelated screen, daily uniforms have fluctuated. Some choose to dress up, others are fully embracing the athleisure wear lifestyle. Colder weather and early nights beckon all of us to embrace cozier clothing.

With “vintage” being on-trend, the lure of affordable prices, and the thrill of finding a cool piece, thrifting has become a fun (and practical) way to find unique items to add to your wardrobe.

Five months after its grand opening in September, Mass Vintage is running smoothly and garnering more support in downtown Amherst.

With 2020 quickly approaching, the Amherst Wire video team will be asking students about key trends from the last ten years in our "End of the decade" series. In this episode, Meghan Carney and Nicole Biagioni ask students about the best and worst fashion choices since 2010.

Five fall or winter fashion trends and where to find these styles on a budget.

How to look fashionable while remaining comfortable.

Dawson displays all the ups and downs of being an outsider on the inside of the chaos of the beauty world. From a news story about the dynamic duo not being on the best of terms, to discussing Star’s ex-friends, fans learn more about his perspective.

The effects of fast fashion on the environment are more serious than many realize; however, alternatives to retail shopping are available right down the street.